Guide on Setting up an Online Gift Shop

Undoubtedly if you are on a limited budget, you can still set up a successful online gift shop. As long as you are passionate about giving the perfect gift, and you have identified your target market, you should be able to succeed in your business.

Starting up an Online Gift Business

  • Find your theme: What kind of gifts do you want to sell, and who is your target market? Your theme could be married couples, children’s gifts, vintage items, seasonal gifts such as for birthdays and weddings, a mix of different themes, or something unique that you have thought for. It is when you decide your theme that you will be able to come up with a brand name and a domain that is in line with your ideas.
  • Identify your supplier: You need to know where you will be buying your stock from. Your supplier can make or break the relationship you have with your customers. If you get a supplier who gives you substandard products, chances are that you will lose almost all your customers and may have to close shop. If possible, have a face to face meeting with the supplier so that you can make it clear what you want.
  • Think of a personal touch: The difference between a gift shop and a retail shop is the personal touch that comes with it. For an online gift shop, some of the things that you can do to make the buyers and recipient of the gift feel special is having hand made notes to go with the gift, using decorated and thematic packaging, having promotions and discounts, among other things.
  • Check out the competition: Without competition, some businesses develop unhealthy monopoly that may hurt customers. If there is competition, things get better. Think of yourself as an addition to a market, and check what other people who have done it before you are doing. It is by checking competition that you will know how to improve your business.
  • Work on web safety: The only way customers are going to shop at your site is when you assure them that they are secure while they are shopping at your site. Get an SSL certificate and update your website so that it uses https instead of http. You should also have comprehensive terms and conditions section that also details the amount of data you will collect from them and how you will use them.
  • Get a simple web design: There is nothing as irritating for shoppers as having a website where they cannot find what they are looking for. They will definitely move to another site if yours is jumbled up. Your web design should also allow for easy loading, especially for photos. You should also have a provision for customer care so that your customers can reach you whenever they need help. If you are not sure of how to go about designing a website, you can always reach out to a professional web designer for help.